Chaparral Pro Type Specimen
Drake Rorabaugh --- 2019Print/Typography
For this project, I wanted to design a specimen for Chapparal Pro that took it out of it’s normal formal context, and showed it being used in a new and different style then it typically lends itself to. I came up with the concept that the artist “Chapparral” was coming out with an album titled “Going Pro” to give it a bit more flavor, and reinforce this unusual presentation that would bring the typeface a new life.
This project really challenged my handle on abstract typography,and displaying old ideas in new and unique ways. I wanted to display the information in very bombastic and graphic way that stuck with the viewer afterwards.
01 Cover
![](https://freight.cargo.site/t/original/i/2c3c2feafdf204f675ce931c54a67fda8005ee563e021bbb5d387017b8a39429/IMG_6548.jpg)
02 Inside Spread
![](https://freight.cargo.site/t/original/i/08a8fdb74c80a16cc9183878759c1631e59625da6122f71f668cbf0e99c4c882/IMG_6555.jpg)
03 Spread to Poster
![](https://freight.cargo.site/t/original/i/20a21e8aa33268304dd1fc461b40a61b88a4c9f2f70c24c2aee54cc70b5c0d9e/IMG_6594.jpg)
04 Poster Design
![](https://freight.cargo.site/t/original/i/b1af8e273647c65b2e3264d706c6a310aba50ff8b4ecb1a7ca75ba6cfd0f330f/IMG_6560.jpg)
05 Back Cover
![](https://freight.cargo.site/t/original/i/e4f28037f3410fa627db9478deb071e6598c7526d6a16d9de819c1726e949f8e/IMG_6607.jpg)
06 Poster Display
![](https://freight.cargo.site/t/original/i/a126c518640c043510e81cb6100e5389c7d896b2b0eeff39c23e8790a3f55591/IMG_6588.jpg)
I wanted to have the poster design reflect the vehicle of the the album release, and also reuse elements such as the tracklist being a list of the wieghts. The poster also needed to act as incentive for the viewer to keep the peice, and reference it or display it.
07 Process Imagery
![](https://freight.cargo.site/t/original/i/eb79b3c02c2ecacf686a4cace69b24d96014bb8f8483c7cfead9088a6c36ec40/Chapparal-Scan-1.jpg)
08 Process Scans
![](https://freight.cargo.site/t/original/i/aefd05d91b0fc5119c5aba4f0428bd27d542a1d1e2164ff416549ec846a76256/Chapparal-Scan-Pro-2.jpg)
When creating assets for the project I began printing the type at different weights, sizes, and colors. I set out beginning to tear apart and rebuild the words in a more unique vision. I wanted these to display a contrast from what you’d expect from the slab-serif at first glance.
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